Description
Initial Question: Identify a brand that you purchase repeatedly. It may be any type of product or service. Discuss your experience with the brand and your decision-making process, using the prompts below: What is the brand that you purchase repeatedly? How often do you buy the product or use the service? How did you first become aware of this brand and why did it appeal to you? Where do you see this brand advertised or discussed? Online? Through which channels? Offline? At what locations? How does this brand satisfy your needs and align with your values? Have you recommended this brand to any friends or family members?
Discussion Response:
A brand I purchase repeatedly is Volvo cars. I do not buy the product often, because their vehicles last a long time. I have purchased two (pre-owned) Volvos within the last 15 years. I first became aware of Volvo after a recommendation from a seasoned nurse. She stated that she drove a Volvo because she had never had a car accident patient with serious injuries that was driving a Volvo. The safety of their cars is the #1 reason I am loyal to Volvo. When I was researching my most recent Volvo car purchase, Volvo was often appearing on my Instagram advertisements. I have also seen Volvo advertisements on Hulu. Volvos marketing strategy has been dubbed Volvo Way to Market and focuses on digital leadership, marketing tools, service and dealership. Volvo satisfies my needs for a safe, luxurious vehicle that is built to last. My previous Volvo had over 250k miles on it, and was still running well. I have recommended Volvo to almost all my family and friends who are making a car purchase.
