Description
This week we are focusing on Marketing.
No matter how you are employed, marketing is part of your business or job. You have to believe in the product and show the client what you are offering. As your text book says it, marketing is knowing your client or market and their needs and wants so well that you have what they want. You have to educate the potential buyer as to what you offer and how you can fulfill their needs.
So- it is not selling in the sense that you have some product, and need to convince clients that they need it.
The designer, draftsperson, renderer, marketing persons, etc, all are involved in marketing.
Of course you have to let people know you are out there and what type of product offer. That is marketing.
Your reading this week is all on marketing. As designers we are not always good at selling a product, but we research, keep on top of the marker, know our products, know codes and regulations, do our homework, strive to do great work for each client in relation to their needs and wants, and believe we can do beyond what the client needs and wants within the client constraints.
Hopefully you will find marketing inspiring.
Work for the week-
read chapters 22,23,24,25
Binder assignment is creating or refining a Linkedin site. If you have you, simply review it, make sure it has a strong profile page so everyone knows who you are and what you are about businesswise. If you do not have a linked in page and account, join and create an intro page with summary. Simply take screen shots to show me your LinkedIn site and your personal summary. There are utube and other sites that provide information as to what a good LinkedIn page should be.
Business plan assignment- Do Part V– Marketing Plan. Do a preliminary plan which you can continue to tweak.
Mid term- This is a lot for 1 week and it is an important area. I will give or make available the midterm week 6.
