Description
When replying to classmates initial posts, evaluate your classmates post and think from the standpoint of a consumer.
- List one opportunity or one threat facing that company.
- Identify one strength or one weakness that you feel adds value to the SWOT.
- From a consumer standpoint, discuss if you feel the new idea will help company improve its bottom line and increase profits.
First post:
Hello everyone,
The company that I selected this time is located all over the US and the entire world. This company is called Nike. This company supplies athletes with exceptional products to help them with their performance.
Vision: The Nike’s vision is to inspiration and innovation to every athlete in the world.
Mission: Their mission is to do everything possible to expand human potential.
Strengths:
1) Strong Brand Awareness and Brand Value: Nike is the most recognizable brands and its value is around 42.5B
2) Huge Customers base: Nike has millions of customers from around the world who loyally follow Nike’s trends.
3) High Market Share: Nike is the market leader in footwear industry. This company has captured approximately 39% of the global athletic footwear and 13% of global athletic apparel.
Weaknesses:
1) Poor Labor Conditions Foreign: Nike has been targeted as poor labor conditions including forced labor, child labor, low wages and horrific working conditions.
2) Pending Debts: Nike income prove to be prosperous. However, they are facing financial threats and their debt is around 9.4 Billion.
3) Contradicting Strategies: Nike pledged to shift their facilities to 100% renewable energy.
Proposal and Vision/Mission
My proposal for Nike was to include Treadmills in stores. Anyone buying a pair of shoes will be able to run or walk to feel if the footwear is comfortable or not. My proposal and the vision of the company go hand in hand because with this idea, more athletes will try on more footwear and they will choose what is the best for them, in other words, they will expand their potential with the shoes they feel more comfortable with.
Second Post:
Hi class!
- Write out your companys mission and vision statements and a short summary of your new idea.
PUMA
Vision. – Pumas vision aims for being the most desirable, which equates to leadership in the industry, including desirability among customers, shareholders, and workers. Along with most sustainable, this component of the vision statement indicates the companys efforts in satisfying various stakeholder groups.
Mission. Forever Faster is more than being quick. It is our mantra. It is more than 70 years of fast products for fast athletes. We aim high, and when we score our goals, we aim even higher. All to achieve one thing: to be the Fastest Sports Brand.
Sport is our world. This makes us passionate about designing, developing, selling, and marketing footwear, apparel, and accessories. enhance sports such as football, running and training, golf, basketball, and motorsports with performance and sport-inspired lifestyle products.
Proposal. Growth through strategic partnerships with top brand designers
Puma has the opportunity to forge new partnerships and collaboration with other firms. This external strategic factor can help the company improve its product design through new ideas.
- List three strengths and three weaknesses of your selected company.
Strengths
- Strong sporting goods brand positioning
- Efficient global supply chain scheme
- Strategical Partnerships (BMW, Formula 1 teams)2
Weaknesses
- Not loyal customer base
- Limited market share (compared to Nike and Adidas)
- Lack of innovative product designs
- Explain if you clearly see the relationship between your new idea and the mission and vision statements as well as align to the strengths and weaknesses you listed.
Based on the mission/vision company statements, I would say my proposal aligns with those statements, as well as the strengths and weaknesses of the company. Puma is a strong sports goods brand, with a long story behind it. Nowadays, what the company is lacking its the approach other competitors have taken, to innovate. Companies like Nike and Adidas have established new lines of products in collaboration with top-class designers and fashion brands, which have helped to increase their customer base and popularity in the market. I consider Puma already has a well-established name in this market and possesses enough logistics, management, and resources to develop a similar strategy approach.
