You will research one or two well known brands and discuss their competitive advantage with that you have learned in this course.

Instructions:

For this assignment, you will begin researching target markets and competitive advantage. Choose one or two well-known brands and describe and discuss their target market(s), as well as how they established a competitive advantage in their marketplace.

Requirements:

• Two-page essay

• APA format, including an in-text citation for referenced works

• At least one brand