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Module 1 discussion Branding in the Digital Age Branding strategies are changing due to the popularity of the Internet and changing consumer behavior. There are various functions of branding. Branding is not only utilized to differentiate the focal brand from the...

Module 1 – CaseSTP PRODUCT MANAGEMENT & SITUATION ANALYSISAssignment OverviewThis Case Assignment focuses on Volkswagen’s emissions scandal and related brand management and business ethics issues.Case ReadingA mucky business; the volkswagen scandal. (2015 Sep 26). The...

Module 1 – Case STP PRODUCT MANAGEMENT & SITUATION ANALYSIS Assignment Overview This Case Assignment focuses on Volkswagen’s emissions scandal and related brand management and business ethics issues. Case Reading A mucky business; the volkswagen scandal. (2015 Sep...

Module 1 discussion Branding in the Digital Age Branding strategies are changing due to the popularity of the Internet and changing consumer behavior. There are various functions of branding. Branding is not only utilized to differentiate the focal brand from the...

Module 1 – Case STP PRODUCT MANAGEMENT & SITUATION ANALYSIS Assignment Overview This Case Assignment focuses on Volkswagen’s emissions scandal and related brand management and business ethics issues. Case Reading A mucky business; the volkswagen scandal. (2015 Sep...

Module 1 – SLP STP PRODUCT MANAGEMENT & SITUATION ANALYSIS Here is the brief overview of this cumulative Session Long Project (SLP). In this research project you would work as a marketing consultant to develop a feasible marketing plan for your client. You would...

Module 2 discussion Competitive Advantages through Online Promotion According to the following article about 77% of luxury advertisers are expected to increase their investments in online marketing in 2012:...

Module 1 – CaseSTP PRODUCT MANAGEMENT & SITUATION ANALYSISAssignment OverviewThis Case Assignment focuses on Volkswagen’s emissions scandal and related brand management and business ethics issues.Case ReadingA mucky business; the volkswagen scandal. (2015 Sep 26). The...

Module 2 – Case PROMOTION MANAGEMENT & SWOT ANALYSIS Assignment Overview Mobile marketing spending is increasing in recent years due to the popularity of smartphone and mobile commerce. Burberry is starting to use the mobile apps to reach the target market. Burberry...