Assessment 2 To prepare for this assessment conduct research about customer satisfaction and experiences with the company you selected in Assessment 1 to focus on for this course along with impressions of the company. To do so look for customer satisfaction surveys news articles opinion polls and complaint logs. Then complete the following two parts and fuse them together into one report: Part 1: Conduct a SWOT (strengths weakness opportunities and threats) analysis for the supply chain of your selected company. Investigate things that have attracted attention for going wrong as well as things that have reportedly gone right. Be sure to include the good as well as the notso-good; relate why the consumer supplies shippers government agencies and third-party logistics and common carriers continue to do business with this organization. Also be sure to identify areas that provide a strategic advantage to your particular company and factors that provide a competitive threat. Support your assertions with research and include appropriate citations. For example a survey from a global supply chain organization may rank how your chosen company or industry performs in key critical areas such as shipping timeliness damage customer feedback and opinion polls. Part 2: Using the information from your SWOT analysis generate a list of recommendations that would improve the supply chain. As you consider possible recommendations reflect on details including transit manufacturing storage shipping or product packaging/handling procedures. Make sure your improvement ideas are realistic and would result in some savings or business gain while still providing the consumer a product at the same level of quality. Support your suggestions with information you found in your research. Additional Requirements Written communication: Written communication is free of errors that detract from the overall message. APA formatting: Any resources or citations must be formatted according to current APA style and formatting standards. Refer to the Supplemental Resources in the left navigation menu for more information on APA style. Sources: 4–6 sources are required. Length: Your report should be 2–3 pages total. Font: Use Times New Roman 12-point font.
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