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Module 1 discussion Branding in the Digital Age Branding strategies are changing due to the popularity of the Internet and changing consumer behavior. There are various functions of branding. Branding is not only utilized to differentiate the focal brand from the...
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Module 1 – Case STP PRODUCT MANAGEMENT & SITUATION ANALYSIS Assignment Overview This Case Assignment focuses on Volkswagen’s emissions scandal and related brand management and business ethics issues. Case Reading A mucky business; the volkswagen scandal. (2015...
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Module 1 – SLP STP PRODUCT MANAGEMENT & SITUATION ANALYSIS Here is the brief overview of this cumulative Session Long Project (SLP). In this research project you would work as a marketing consultant to develop a feasible marketing plan for your client. You would...
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Module 2 discussion Federal Contract Compliance and EEO First Post—Module 2 A voluntary selfidentification form required by the Office of Federal Contract Compliance Programs (OFFCP) for federal contractors asks job applicants with disabilities to self-identify as...
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Module 2 discussion Competitive Advantages through Online Promotion According to the following article about 77% of luxury advertisers are expected to increase their investments in online marketing in 2012:...
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Module 3 – Case EMPLOYEE RIGHTS/SAFETY Assignment Overview (Signature Assignment: Critical Thinking Introduced Level) Compliance and the HR Functions Before starting this assignment be sure that you are familiar with what is meant by “critical thinking.” Critical...