Description
For the Strategic Plan assignment, you will work throughout the course to create a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan that seeks to increase your organization’s competitive advantage.
Complete Part 4 of the Strategic Plan assignment (see below) according to the directions in the Part 4: Marketing section of the Strategic Plan resource.
Part 4
Consider if your strategic plan is a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan. Deciding who the target market is and determining their demographics, behaviors, motivation, needs, and goals is essential because the target market drives the marketing plan. This is typically done through studying research and data related to how potential customers are willing to invest their time and energy. Additionally, by deciding who potential customers are, deciphering their needs, and likes and dislikes, learning about their lifestyle, and observing how the target market behaves, creating a brand that appeals to these customers is possible.
Create a 15-20 slide PowerPoint with speaker notes that explains your marketing strategy. Refer to the Marketing section of Operations Chart that was due in Topic 4. Based on your research and experience, your ideas may have changed and can be modified at any time during this plan.
Address the following:
- What is your target market?
- What is the size of your target market?
- What resources do you believe would be required to implement your plan?
- How will you reach your plan?
- How does your marketing strategy seek to achieve your vision? How will you measure if the marketing strategy is achieving your vision? What are the indicators to identify this?
- What type of leadership and innovative qualities do you plan to implement in order to execute your marketing strategy?
Provide three to five sources in your presentation.
While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.
This assignment uses a rubric( attached Below). Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
Strategic Plan Part 4: Marketing
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100.0 %Content |
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20.0 %Target Market |
A description of your target market including the size is not included. |
A description of your target market including the size is not included. Subject knowledge is unclear or inconsistent. |
A description of your target market including the size is not included with adequate detail. Some subject knowledge is evident. |
A description of your target market including the size is included with detail and subject knowledge is competent. |
A description of your target market including the size is included with detail. Target market description includes relevant examples and applicable insight. Target market description demonstrates comprehensive subject knowledge and understanding. |
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20.0 %Plan and Resources |
A description of how you will utilize marketing to implement and reach your strategic plan with the resources required is identified not included, nor, does the aspects of the marketing plan show any relevancy to other elements of the strategic plan. |
A description of how you will utilize marketing to implement and achieve your strategic plan with the resources required identified are included, yet contains gaps. Subject knowledge is unclear or inconsistent. |
A description of how you will implement and achieve your strategic plan by utilizing marketing and the resources required are included. Some marginal subject knowledge is evident. |
A description of how you will implement and achieve your plan by utilizing marketing and resources required identified is included. Subject knowledge is competent. |
A description of how you will implement and achieve your strategic plan by utilizing marketing and the resources required identified is included. The description includes relevant examples and applicable insights that demonstrate a comprehensive subject knowledge and understanding. |
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15.0 %Vison |
A description of your marketing strategy seeks to achieve your vision is not included. A description of how you will measure if the marketing strategy is achieving your vision is not included. |
A description of how the marketing strategy seeks to achieve your vision is included, but is vague. A description of how you will measure if the marketing strategy is achieving your vision is not included. |
A description of how the marketing strategy seeks to achieve your vision is included. A marginal description of how you will measure if the marketing strategy is achieving your vision is included with indictors identified. Some subject knowledge is evident. |
A description of how the marketing strategy seeks to achieve your vision is included. A description of how you will measure if the marketing strategy is achieving your vision is included with indictors identified. Subject knowledge is competent. |
A description of how marketing strategy seeks to achieve your vision is included. A description of how you will measure if the marketing strategy is achieving your vision is included with indictors identified. The description of your marketing strategy includes relevant examples and applicable insights that demonstrate a comprehensive subject knowledge and understanding. |
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15.0 %Leadership and Innovation |
A description of the type of leadership and innovation characteristics and qualities you plan to implement in order to execute your marketing strategy is not included. |
A description of the type of leadership and innovation characteristics and qualities you plan to implement in order to execute your marketing strategy is included, but lacks sufficient detail to convey understanding for the reader. |
A description of the type of leadership and innovation characteristics and qualities you plan to implement in order to execute your marketing strategy is included. Some subject knowledge is evident. |
A description of the type of leadership and innovation characteristics and qualities you plan to implement in order to execute your marketing strategy is included. Subject knowledge is competent. |
A description of the type of leadership and innovation characteristics and qualities you plan to implement in order to execute your marketing strategy is included. The description of your leadership and innovation aspects in your strategic plan includes relevant examples and applicable insights that demonstrate a comprehensive subject knowledge and understanding. |
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5.0 %Argument Logic and Construction |
Statement of purpose is not justified by the conclusion. The conclusion does not support the claim made. Argument is incoherent and uses noncredible sources. |
Sufficient justification of claims is lacking. Argument lacks consistent unity. There are obvious flaws in the logic. Some sources have questionable credibility. |
Argument is orderly, but may have a few inconsistencies. The argument presents minimal justification of claims. Argument logically, but not thoroughly, supports the purpose. Sources used are credible. Introduction and conclusion bracket the thesis. |
Argument shows logical progressions. Techniques of argumentation are evident. There is a smooth progression of claims from introduction to conclusion. Most sources are authoritative. |
Clear and convincing argument that presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative. |
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5.0 %Mechanics of Writing (includes spelling, punctuation, grammar, language use) |
Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice or sentence construction is used. |
Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) or word choice are present. |
Some mechanical errors or typos are present, but they are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed. |
Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech. |
Writer is clearly in command of standard, written, academic English. |
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5.0 %Presentation of Content |
The content lacks a clear point of view and logical sequence of information. Includes little persuasive information. Sequencing of ideas is unclear. |
The content is vague in conveying a point of view and does not create a strong sense of purpose. Includes some persuasive information. |
The presentation slides are generally competent, but ideas may show some inconsistency in organization or in their relationships to each other. |
The content is written with a logical progression of ideas and supporting information exhibiting a unity, coherence, and cohesiveness. Includes persuasive information from reliable sources. |
The content is written clearly and concisely. Ideas universally progress and relate to each other. The project includes motivating questions and advanced organizers. The project gives the audience a clear sense of the main idea. |
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5.0 %Layout |
The layout is cluttered, confusing, and does not use spacing, headings, and subheadings to enhance the readability. The text is extremely difficult to read with long blocks of text, small point size for fonts, and inappropriate contrasting colors. Poor use of headings, subheadings, indentations, or bold formatting is evident. |
The layout shows some structure, but appears cluttered and busy or distracting with large gaps of white space or a distracting background. Overall readability is difficult due to lengthy paragraphs, too many different fonts, dark or busy background, overuse of bold, or lack of appropriate indentations of text. |
The layout uses horizontal and vertical white space appropriately. Sometimes the fonts are easy to read, but in a few places the use of fonts, italics, bold, long paragraphs, color, or busy background detracts and does not enhance readability. |
The layout background and text complement each other and enable the content to be easily read. The fonts are easy to read and point size varies appropriately for headings and text. |
The layout is visually pleasing and contributes to the overall message with appropriate use of headings, subheadings, and white space. Text is appropriate in length for the target audience and to the point. The background and colors enhance the readability of the text. |
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5.0 %Language Use and Audience Awareness (includes sentence construction, word choice, etc.) |
Inappropriate word choice and lack of variety in language use are evident. Writer appears to be unaware of audience. Use of primer prose indicates writer either does not apply figures of speech or uses them inappropriately. |
Some distracting inconsistencies in language choice (register) or word choice are present. The writer exhibits some lack of control in using figures of speech appropriately. |
Language is appropriate to the targeted audience for the most part. |
The writer is clearly aware of audience, uses a variety of appropriate vocabulary for the targeted audience, and uses figures of speech to communicate clearly. |
The writer uses a variety of sentence constructions, figures of speech, and word choice in distinctive and creative ways that are appropriate to purpose, discipline, and scope. |
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5.0 %Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style) |
Sources are not documented. |
Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors. |
Sources are documented, as appropriate to assignment and style, although some formatting errors may be present. |
Sources are documented, as appropriate to assignment and style, and format is mostly correct. |
Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error. |
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100 %Total Weightage |
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