how do you develop effective systems for running the spa business on a daily basis, setting the spa’s hours of operation, working with spa employees, to determine the staffing needs of the spa
THE ANALYSIS OF THE REGIONAL AND LOCAL SPA MARKET. STARTING A SPA BUSINESS Cristina Coloni?teanu, PhD Candidate Abstract The current approach of the human health through a SPA Center is setting up a market estimated only in US to be nearly $11 billion, up from $5 billion two years earlier. SPA business is a growing field in Romania with more than 1 million SPA visits on established businesses that are still not more than 15 nationwide, 65 percent of which were made to day spas and it is estimated that the market will double during the current year, meaning the Romanian market is very open for new spa owners. In starting a Day SPA Business these aspects are very important: how to create a business plan of the spa; how to conduct initial market research for the spa business; deciding what services to offer in the spa business, with the following information provided for each type of spa service: description of the treatment, benefits of the service, which spa staff member performs this service, time needed to perform the service, materials and equipment needed, approximate retail cost; licensing requirements for spas, choosing a name for the spa business, start-up costs including start up budgets for both a small and medium sized spa, source of financing the start-up of the spa business, choosing the location and dimension of the spa center. Managing a Day Spa Business is a very hard task involving a lot of commitment being very important: how to develop effective systems for running the spa business on a daily basis, setting the spa’s hours of operation, working with spa employees, to determine the staffing needs of the spa, setting sales goals and keeping spa employees motivated, hygiene requirements for spas, establishing a maintenance schedule for equipment, setting prices for the spa’s service and developing packages to encourage clients to buy more, developing promotional materials to market the spa business, choosing a brand of products to use and sell, ways to attract spa clients through advertising and free publicity, how to get repeat business from the spa clients Keywords: Regional development, Spa Market, Day Spa 1. International Spa Market According to the latest Global Spa Research of ISPA (International SPA Association) estimates point to nearly 100 million active spa-goers globally. The need to relax transcends borders. Regardless of where they live, the primary reasons spa-goers visit spas are to relax and relieve/reduce stress. The No. 1 lesson one can learn at a spa is that the world wont fall apart if you take time out for you, said ISPA President Lynne Walker McNees. 658 ISPA defines the spa experience as your time to relax, reflect, revitalize and rejoice. The critical words in that statement are your time. We simply must take the time to recharge our batteries in order to be better people for ourselves, as well as our spouses, children, friends and employers. Fig. 1 Active Spa-goers Interestingly, the spa-behavioral differences by gender are consistently different. In general, men tend to seek treatments that get work done, meaning they enjoy a deep tissue massage or other body treatments. Women, on the other hand, are much more likely to receive treatments that enhance their appearance, such as services for their face, hands or feet. Fig. 2 Spa-Goers Gender 659 Fig. 3 Top Three SPA Treatments According to ISPA 2007 Consumer Trends and Reports, the top reasons of the spa-goers are: 47% reducing stress; 38% reducing muscular pains; 31% improving self image; 28% emotional and mental health; 22% beauty; 19% wellness 2. The Romanian Spa Market The Romanian Spa Market is a growing market, with great potential, open and not well established. This is correct from the both supply and demand point of view. The Beauty, Wellness & Spa Market is crowded, but not yet a concurrent one. Most of the players from the market have not services, staff and products at high…; THE ANALYSIS OF THE REGIONAL AND LOCAL SPA MARKET. STARTING A SPA BUSINESS Cristina Coloni?teanu, PhD Candidate Abstract The current approach of the human health through a SPA Center is setting up a market estimated only in US to be nearly $11 billion, up from $5 billion two years earlier. SPA business is a growing field in Romania with more than 1 million SPA visits on established businesses that are still not more than 15 nationwide, 65 percent of which were made to day spas and it is estimated that the market will double during the current year, meaning the Romanian market is very open for new spa owners. In starting a Day SPA Business these aspects are very important: how to create a business plan of the spa; how to conduct initial market research for the spa business; deciding what services to offer in the spa business, with the following information provided for each type of spa service: description of the treatment, benefits of the service, which spa staff member performs this service, time needed to perform the service, materials and equipment needed, approximate retail cost; licensing requirements for spas, choosing a name for the spa business, start-up costs including start up budgets for both a small and medium sized spa, source of financing the start-up of the spa business, choosing the location and dimension of the spa center. Managing a Day Spa Business is a very hard task involving a lot of commitment being very important: how to develop effective systems for running the spa business on a daily basis, setting the spa’s hours of operation, working with spa employees, to determine the staffing needs of the spa, setting sales goals and keeping spa employees motivated, hygiene requirements for spas, establishing a maintenance schedule for equipment, setting prices for the spa’s service and developing packages to encourage clients to buy more, developing promotional materials to market the spa business, choosing a brand of products to use and sell, ways to attract spa clients through advertising and free publicity, how to get repeat business from the spa clients Keywords: Regional development, Spa Market, Day Spa 1. International Spa Market According to the latest Global Spa Research of ISPA (International SPA Association) estimates point to nearly 100 million active spa-goers globally. The need to relax transcends borders. Regardless of where they live, the primary reasons spa-goers visit spas are to relax and relieve/reduce stress. The No. 1 lesson one can learn at a spa is that the world wont fall apart if you take time out for you, said ISPA President Lynne Walker McNees. 658 ISPA defines the spa experience as your time to relax, reflect, revitalize and rejoice. The critical words in that statement are your time. We simply must take the time to recharge our batteries in order to be better people for ourselves, as well as our spouses, children, friends and employers. Fig. 1 Active Spa-goers Interestingly, the spa-behavioral differences by gender are consistently different. In general, men tend to seek treatments that get work done, meaning they enjoy a deep tissue massage or other body treatments. Women, on the other hand, are much more likely to receive treatments that enhance their appearance, such as services for their face, hands or feet. Fig. 2 Spa-Goers Gender 659 Fig. 3 Top Three SPA Treatments According to ISPA 2007 Consumer Trends and Reports, the top reasons of the spa-goers are: 47% reducing stress; 38% reducing muscular pains; 31% improving self image; 28% emotional and mental health; 22% beauty; 19% wellness 2. The Romanian Spa Market The Romanian Spa Market is a growing market, with great potential, open and not well established. This is correct from the both supply and demand point of view. The Beauty, Wellness & Spa Market is crowded, but not yet a concurrent one. Most of the players from the market have not services, staff and products at high…
