Social marketing is a behavioral change technique within the theory and forms of commercial marketing that can be utilized in conjunction with other more conventional strategies to execute and offer assistance to guarantee the acceptance and adoption of advancements and changes, including CQI initiatives (Johnson & Sollecito, 2020). It is critical for all healthcare specialists be knowledgeable and aide in fulfilling the public’s need, utilizing customer research to decide how best to assist the public to solve issues and reach goals. Social marketing can optimize public wellbeing by encouraging relationship-building with patients and making their lives healthier. Social marketing works to assist individuals change their behaviors to become healthier and improve society (Aras, 2011).
Everyone: Has social marketing really been successful assisting ndividuals change their behaviors to become healthier and improve society?
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