Purpose: Why is The CocaCola Company using zero-based budgeting?In recent years The Coca-Cola Company (KO) is facing decreased global demand for its soft drinks due to customer health concerns about the sugary drinks. It has responded to decreased demand with a variety of ways including cost cutting measures.(Trivia: Coke sells Coca-Cola in every country in the world except for Cuba and North Korea.)In January 2015 Mike Esterl of the Wall Street Journal reported that Coke is using zero-based budgeting throughout its organization. In addition Coke is standardizing operations across its business units. It expects to complete the cost-cutting by 2019.What is zero-based budgeting?Why might Coca-Cola want to use zero-based budgeting?Do you expect that managers at Coca-Cola would embrace zero-based budgeting? Why or why not?
Why is The CocaCola Company using zero-based budgeting
by | Sep 6, 2025 | Statistics
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