Wright’s Vertical Ranch Executive Summary

Wright’s Vertical Ranch Executive SummaryOpportunityProblemHealthconscious individuals vegans or vegetarians and small businessconsumers are constantly seeking a service provider that meets or exceedstheir satisfaction across the board for their produce consumption.Transitioning veterans are having issues with finding a career that isrewarding to them. SolutionWe will ensure that quality genetics for seeds or plants nutrients producepreservation seed-to-harvest supplies and simplistic hydroponicsinfrastructure will be incorporated into the organizations operations. Weensure that minimal water usage techniques are maximizing yields.Providing the local “mom and pop” establishments farmer markets andlocal online consumers an experience that military veterans can provide. MarketWright’s Vertical Farms primary market is that of farmers markets. Theattendees of these local events are already on the mindset of fresher quality and local crops. These farmers markets may have the potential forXXX consumers that are already visiting the event to take advantage of theservices there. Ranging from that of fresh food consumers organicoriented vegetarian or vegan lifestyle individuals and eco-consciousspenders. 1CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch CompetitionWright’s Vertical Farm. Why settle for lower quality commercial gradeproduce when a fresh crop cut that day can be readily available locally.Growing in a state-of-the-art horticulture lab will ensure that everyregulation in place for crop production in California is adhered to. There isother organic produce provided by farmers at farmer markets. Some ofthese farms might be hiring illegitimate workforce for a fraction of the cost while we here are Wright’s Vertical Farm utilizes military veterans trying tobetter themselves. Why Us?With the help of transitioning military veterans Wright’s Vertical Farm willprovide FDA approved high-quality crop that was produced with state-ofthe-art hydroponic technology in a vertical infrastructure. Enabling ouremployee’s access to horticultural education will play key in providing thesatisfactory produce that consumers yearn for. ExpectationsForecastWright’s Vertical Farm. This organization is projecting sales of $110 000year 1 and $130 000 in year 2 showing a profit margin of 11%. This is underthe assumption that vendor contracts farmer markets and online sales(during year 2) gradually climb. Maintenance of production will be done bythe owner and spouse. The current margin is to ensure that consumers arereceiving a quality product without trying to pick consumers pockets. 2CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch Revenue Financing NeededWright’s Vertical Farm. Christopher Wright and immediate familymembers are collectively issuing an interest-free $50 000 loan. Loanrepayment will start during year 3. So initial investments would be leasingan acre of land ($x.xx) infrastructure ($x.xx) production and harvestingequipment ($x.xx) compliance costs ($x.xx) marketing ($x.xx) with cashreserves ($x.xx). Future Products and ServicesAfter the initial startup and success of Wright’s Vertical Farm eyes will beon the horizon searching for the next opportunity within the agricultureindustry. Here at Wright’s Vertical Farm organic compost derived from rawmaterial produced on the farm itself will be created for a new product lineof organic soil mixtures.This organic soil product will reduce or eliminate tillage reduce soilerosion the material holds more water improve current soil eliminate theneed for synthetic fertilizers and produce a clean quality crop.Gaining experience within the industry will provide an opportunity for farmconsulting in the future as a service. 3CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch Social ResponsibilityWright’s Vertical Farm takes social responsibility to a new level. Withintegrating eco-friendly technology to power servers for websites to thetechnology utilized to obtain sustainable agriculture initiatives. Ourorganization does not want to negatively impact the environment but tobenefit it.Renewable energy will be incorporated into the farm design to ensure thatthe sustainable agriculture crop is produced from clean energy.Every location that Wright’s Vertical Farm uses as a business outlet will takeinto account of the well-being of the local populace.There is a strict policy on our labor rights and practices. Ensuring that allguidelines are being met that are set forth to federal and staterequirements. 4CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch OpportunityProblem & SolutionProblem Worth SolvingHealth-conscious individuals vegans or vegetarians and small businessconsumers are constantly seeking a service provider that meets or exceedstheir satisfaction across the board for their produce consumption.Transitioning veterans are having issues with finding a career that isrewarding to them. Our SolutionWater Efficiency – Wright’s Vertical Farm utilizes state of the art technologywithin an environment controlled greenhouse setting. Utilizing top feedingirrigation emitters with produce hanging vertically will enable fullsaturation and uptake of nutrients to plant root. Utilizing ourmethodologies we can produce almost 500% more yields with fewerresources.Quality Control – Wright’s Vertical Farm ensures that all forms of sanitationand hygiene are encompassed in day-to-day activities. All crop produced willadhere to all compliance regulations by required Agencies.Veteran Employment – Wright’s Vertical Farm is a Supporter of the U.S.military members. The farming generations are retiring or passing. Allowingtransitioning veterans a chance to acquire new career skills that can lead toestablishing their own business or expand trade skills learned. Veterans canbe found interning at Wright’s Vertical Farm learning the essentialfoundational skills required in this industry. 5CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch Target MarketWright’s Vertical Farm. Why settle for lower quality commercial gradeproduce when a fresh crop cut that day can be readily available locally.Growing in a state-of-the-art horticulture lab will ensure that everyregulation in place for crop production in California is adhered to. Some ofthese farms might be hiring illegitimate workforce for a fraction of the cost while we here are Wright’s Vertical Farm utilizes military veterans trying tobetter themselves.Our target market consists of fresh food seekers – those who prefer freshover frozen or canned organic food shoppers – individuals who preferlimited pesticides or chemicals that come into contact with their produce eco-conscious individuals – limiting the organization’s carbon footprint willhelp entice this group or veterans – who want a healthy living or educationin sustainable agriculture. CompetitionCurrent AlternativesFarmer’s Markets are saturated with organic produce; small businesses thathave already created a name for themselves. So a solid niche to set Wright’sVertical Farm apart from its competitors would be key. The reducedoverhead costs of utilizing vertical growing techniques would allow forreduced selling points for repeat consumers and to out price theircompetitors who may have higher farming expenses. Our AdvantagesThe main advantage that Wright’s Vertical Farm would have over theircompetitors is a reduced overhead cost that accompanies the utilization ofvertical farming techniques. Being able to monopolize certain produce dueto the vertical farming techniques massive yields with fewer expensesallows for control of that specific market on certain produce. 6CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch Incorporating veterans into Wright’s Vertical Farm also assist with targetingthose who are sympathetic and want to support the military and servicemembers. 7CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch ExecutionMarketing & SalesMarketing PlanWright’s Vertical Ranch’s has a minuscule budget so developing visibility iscritical. Social media platforms will expand the scope of potentialconsumers. All of Wrights Vertical Ranch’s events will be advertised toencourage an increase in traffic there. A networking campaign will bedeveloped and executed to obtain local restaurants support.Utilizing Facebook Instagram Youtube to build a presence will bring alltypes of consumers. Having the local newspapers feature Wright’s VerticalRanch will get the community awareness increased.Marketing Objectives1. Maintain positive steady growth each month.2. Acquire new consumers and transition them to long-term ones.3. Develop brand equity within farmer markets and at local restaurants.Financial Objectives1. Realize a 2.5% increase in gross profit margins via efficiency gainsevery year.2. Reduction in logistical/transportation expenses by 8% by end of thefirst year. 8CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch Sales PlanWright’s Vertical Ranch’s employees will be equipped with Square adaptersfor smartphones to accept card transactions with this point-of-saleapplication; American Express Visa MasterCard and Google Pay accepted.A small cash box will be handy for cash transaction and change.Acquiring business clients to provide services are critical and the key tofuture expansion. OperationsLocations & FacilitiesThe physical location of Wright’s Vertical Ranch is envisioned to be in thewineries of Temecula California. The perfect climate that will help achieveproduction rates. A plot of land greenhouses and equipment will beincorporated into the location. There are many wineries with restaurants ontheir properties that can be utilized as local clients. Many farmer marketsare located close by consistently.The location of the business will also be where I live. So I will be around theproduction of the crop on a daily basis. TechnologyOur point-of-sale system will be Square as it is a secure method forprocessing transactions.The equipment needed to produce in Wright’s Vertical Ranch’s greenhousestructures are air conditioners fans environmental controls water pumps nutrients soil seeds surveillance etc.Utilize social media software to promote Wright’s Vertical Ranch effectivelyand efficiently. 9CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch Equipment & ToolsSpecific power saving LED lights are required to provide the full spectrumof light needed for plant growth while reducing overhead costs onelectricity and air conditioning due to reduced heat signatures.Solar panels will be an investment to indulge in to offset the electricfootprint produced at Wright’s Vertical Ranch.PH pens PPM pens airstones/pumps high-velocity fans specific insectcontrol light-moving hangers and more will be required to ensure theenvironment is controlled.Hand pruners gloves slip-resistant shoes will be provided for employees. 10CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch Milestones & MetricsMilestones Table Milestone Due Date Who’sResponsible Details Establish physicaloperations location January 01 2018 Wright’s Vertical Farm Obtain a SBA loan toinclude funding for anheadquarters tooperate at. Facility SelfSustainability January 01 2019 Wright’s VerticalRanch By January 2019 Wright’s VerticalRanch shall be selfsustaining. Meaning itwill provide it’s ownresources to operatethe ranch. From solarpower operations toaquaponics to producea free and organicnutrient readilyavailable. Key MetricsUsing comparable farm analytics using similar farms that replicate Wright’sVertical Ranch’s production processes then producing relevant physical andfinancial KPI’s. In doing so will showcase the profitability and productivity.Utilizing these KPI’s will allow for any weaknesses that can be addressed. 11CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch Key ranch profitability:Capacity of the stock/inventoryProduction/Yield of cropQuality of cropOverhead costsCompetition/DemandMarketing Taking these key factors into account will help measure the success ofWright’s Vertical Ranch. The data extracted from these KPI’s will helpmanagement set the company on the right path to success. 12CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch CompanyOverviewWright’s Vertical Ranch is a sole proprietorship. Christopher Wright isaccountable for all profits business debts losses or liabilities that mayoccur with the organization. There is a possibility for partnerships but forthe time being a sole proprietorship will suffice for the initial venture. TeamManagement TeamWright’s Vertical Ranch is a managed by a small team. The owner Christopher Wright will maintain the day-to-day operations while his wife Nicole Wright handles everything else outside of the operations production.Nicole has 7 years of experience in accounting inventory control warehouse management customer relations event/schedule coordination marketing and project management with large commercial organizations.Christopher has 6 years of Information Technology experience gained in theUnited States Army. Along with that skill set he developed leadership teambuilding skills can work under pressure direct or take direction systematicplanning safety emphasis accurate data recording ability to comply withall regulations aptitude for adaptability is client and service-oriented andstrives for high standards of quality and commitment to excellence. AdvisorsWright’s Vertical Farm. Realizing that Christopher or Nicole Wright are theagricultural experts with personal experiences we are outsourcing forconsultation. Advising from outside the management team will come fromBlue Planet Consulting. 13CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch Blue Planet Consulting is an organization which provides advisory servicesfor design planning implementation and operation of urban agricultureprojects. Utilizing their effective data tools innovation network andexpertise will create a path for success. Blue Planet Consulting specializesin hydroponics greenhouses vertical farms and sustainability learninglabs. 14CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch Financial PlanForecastKey AssumptionsAll of the crop produced will be marketed at set rates per lb value. Thelettuce tomatoes and gourmet mushrooms will have different yields eachmonth but after the first year an average can be determined. Productionswill start out slow for the first 3 months until harvesting starts andeverything can become perpetual.The American Mushroom Institute University of California VegetableResearch and Information Center and USDA ERS: Vegetable and PulsesData (2017) the owner will be able to analyze and utilize this information fora more informed business decisions in terms of marketing pricing production etc. With the current projections they will need to be tweaked a little more tonot drop 5% gains each consecutive year. 15CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch Revenue by Month Expenses by Month 16CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch Net Profit (or Loss) by Year FinancingUse of FundsThe biggest expense should be the initial startup. Obtaining a property toaccommodate a warehouse for agricultural usage equipment rawmaterials licensing fees etc. That can estimate to about $3 500 monthlyfor everything. My wife and I will not pay ourselves for the first 6 months so more revenuecan be reinvested into the business or put into an emergency fund. Sources of FundsNot being established I found it easier to fund this business through familyat a low interest or none. My family is going to issue a $50 000.00 interest- 17CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch free loan to be repaid back within 5 years. I have $23 000 in my personalsavings. The payment for the loan will start during year 3 to ensure therehas been ample enough time to establish positive cash flow. 18CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch StatementsProjected Profit & Loss 19CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch Revenue Direct Costs Gross Margin Gross Margin % FY2019 FY2020 FY2021 $142 720 $134 834 $148 413 $17 400 $17 400 $17 400 $125 320 $117 434 $131 013 88% 87% 88% $14 000 $24 000 $24 000 $2 800 $4 800 $4 800 $18 000 $18 000 $18 000 $6 000 $6 000 $6 000 Operating Expenses Salary Employee Related Expenses Warehouse / Property Advertising 20CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch Utilities $12 000 $12 000 $12 000 Total OperatingExpenses $52 800 $64 800 $64 800 Operating Income $72 520 $52 634 $66 213 $1 123 $1 319 $1 531 $14 279 $10 263 $12 937 Total Expenses $85 602 $93 782 $96 667 Net Profit $57 118 $41 052 $51 745 40% 30% 35% Interest Incurred Depreciation and Amortization Income Taxes Net Profit / Sales 21CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch Projected Balance Sheet 22CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch Cash Accounts Receivable FY2019 FY2020 FY2021 $114 299 $142 824 $188 830 $2 559 $2 184 $2 403 $116 858 $145 008 $191 234 $116 858 $145 008 $191 234 Inventory Other Current Assets Total Current Assets Long-Term Assets Accumulated Depreciation Total Long-Term Assets Total Assets 23CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch Accounts Payable $356 $356 $356 $14 279 $10 263 $12 937 $2 905 $2 696 $2 968 $18 199 $19 518 $21 048 $35 739 $32 833 $37 309 $30 841 $20 845 $10 849 $66 580 $53 678 $48 158 Retained Earnings ($6 840) $50 278 $91 330 Earnings $57 118 $41 052 $51 745 Income Taxes Payable Sales Taxes Payable Short-Term Debt Prepaid Revenue Total Current Liabilities Long-Term Debt Total Liabilities Paid-in Capital 24CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch Total Owner’s Equity Total Liabilities &Equity $50 278 $91 330 $143 075 $116 858 $145 008 $191 234 25CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch Projected Cash Flow Statement 26CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch FY2019 FY2020 FY2021 $57 118 $41 052 $51 745 ($2 559) $375 ($219) $356 $0 $0 $14 279 ($4 016) $2 674 $2 905 ($209) $272 Net Cash Flow fromOperations Net Profit Depreciation and Amortization Change in Accounts Receivable Change in Inventory Change in Accounts Payable Change in Income Tax Payable Change in Sales Tax Payable Change in Prepaid Revenue 27CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch Net Cash Flow fromOperations $72 099 $37 202 $54 472 Change in Long-Term Debt $30 841 ($9 996) ($9 996) Change in Short-Term Debt $11 359 $1 319 $1 531 $42 200 ($8 677) ($8 465) $0 $114 299 $142 824 $114 299 $28 525 $46 007 Investing & Financing Assets Purchased or Sold Investments Received Dividends & Distributions Net Cash Flow fromInvesting & Financing Cash at Beginning of Period Net Change in Cash 28CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch Cash at End of Period $114 299 $142 824 $188 830 29CONFIDENTIAL – DO NOT DISSEMINATE. This business plan contains confidential Wright’s Vertical Ranch AppendixProfit and Loss StatementProfit and Loss Statement (With Monthly Detail) 30 Wright’s Vertical Ranch FY2019 Sep ’18 Oct ’18 Nov ’18 Dec ’18 Jan ’19 Feb ’19 Mar ’19 Apr ’19 May ’19 Jun ’19 Jul ’19 Aug ’19 Revenue $10 345 $12 070 $10 745 $12 560 $14 105 $9 850 $14 045 $11 575 $11 115 $10 380 $12 765 $13 165 $1 450 $1 450 $1 450 $1 450 $1 450 $1 450 $1 450 $1 450 $1 450 $1 450 $1 450 $1 450 $8 895 $10 620 $9 295 $11 110 $12 655 $8 400 $12 595 $10 125 $9 665 $8 930 $11 315 $11 715 86% 88% 87% 88% 90% 85% 90% 87% 87% 86% 89% 89% $2 000 $2 000 $2 000 $2 000 $2 000 $2 000 $2 000 Direct Costs Gross Margin GrossMargin % OperatingExpenses Salary 31 Wright’s Vertical Ranch EmployeeRelatedExpenses Warehouse /Property $400 $400 $400 $400 $400 $400 $400 $1 500 $1 500 $1 500 $1 500 $1 500 $1 500 $1 500 $1 500 $1 500 $1 500 $1 500 $1 500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $1 000 $1 000 $1 000 $1 000 $1 000 $1 000 $1 000 $1 000 $1 000 $1 000 $1 000 $1 000 TotalOperatingExpenses $3 000 $3 000 $3 000 $3 000 $3 000 $5 400 $5 400 $5 400 $5 400 $5 400 $5 400 $5 400 OperatingIncome $5 895 $7 620 $6 295 $8 110 $9 655 $3 000 $7 195 $4 725 $4 265 $3 530 $5 915 $6 315 $86 $87 $86 $98 $101 $100 $89 $93 $87 $100 $96 $99 Advertising Utilities InterestIncurred 32 Wright’s Vertical Ranch DepreciationandAmortization Income Taxes $1 162 $1 507 $1 241 $1 603 $1 910 $580 $1 422 $926 $836 $686 $1 163 $1 243 TotalExpenses $5 698 $6 043 $5 777 $6 152 $6 461 $7 530 $8 361 $7 869 $7 773 $7 636 $8 110 $8 192 Net Profit $4 648 $6 026 $4 968 $6 408 $7 644 $2 320 $5 684 $3 706 $3 342 $2 744 $4 655 $4 973 45% 50% 46% 51% 54% 24% 40% 32% 30% 26% 36% 38% Net Profit /Sales 33 Wright’s Vertical Ranch Revenue Direct Costs Gross Margin Gross Margin % FY2019 FY2020 FY2021 $142 720 $134 834 $148 413 $17 400 $17 400 $17 400 $125 320 $117 434 $131 013 88% 87% 88% $14 000 $24 000 $24 000 $2 800 $4 800 $4 800 Operating Expenses Salary Employee Related Expenses 34 Wright’s Vertical Ranch Warehouse / Property $18 000 $18 000 $18 000 $6 000 $6 000 $6 000 $12 000 $12 000 $12 000 Total Operating Expenses $52 800 $64 800 $64 800 Operating Income $72 520 $52 634 $66 213 $1 123 $1 319 $1 531 $14 279 $10 263 $12 937 Advertising Utilities Interest Incurred Depreciation and Amortization Income Taxes 35 Wright’s Vertical Ranch Total Expenses $85 602 $93 782 $96 667 Net Profit $57 118 $41 052 $51 745 40% 30% 35% Net Profit / Sales 36 Wright’s Vertical Ranch Balance SheetBalance Sheet (With Monthly Detail) 37 Wright’s Vertical Ranch FY2019 Cash AccountsReceivable Sep ’18 Oct ’18 Nov ’18 Dec ’18 Jan ’19 Feb ’19 Mar ’19 Apr ’19 May ’19 Jun ’19 Jul ’19 Aug ’19 $55 078 $62 375 $69 834 $75 230 $84 690 $87 472 $91 492 $96 210 $101 590 $101 911 $107 681 $114 299 $2 011 $2 346 $2 089 $2 442 $2 742 $1 915 $2 730 $2 250 $2 161 $2 018 $2 481 $2 559 $57 089 $64 721 $71 923 $77 672 $87 432 $89 387 $94 222 $98 460 $103 751 $103 929 $110 162 $116 858 Inventory Other CurrentAssets TotalCurrentAssets Long-TermAssets 38 Wright’s Vertical Ranch AccumulatedDepreciation Total LongTerm Assets Total Assets $57 089 $64 721 $71 923 $77 672 $87 432 $89 387 $94 222 $98 460 $103 751 $103 929 $110 162 $116 858 $356 $356 $356 $356 $356 $356 $356 $356 $356 $356 $356 $356 $1 162 $2 669 $3 910 $5 513 $7 423 $8 003 $9 425 $10 351 $11 187 $11 873 $13 036 $14 279 Sales TaxesPayable $828 $1 793 $2 653 $1 005 $2 133 $2 921 $1 124 $2 050 $2 939 $830 $1 851 $2 905 Short-TermDebt $16 932 $16 898 $17 864 $18 083 $17 994 $17 094 $17 453 $16 966 $18 023 $17 713 $17 940 $18 199 AccountsPayable Income TaxesPayable 39 Wright’s Vertical Ranch PrepaidRevenue TotalCurrentLiabilities $19 278 $21 716 $24 783 $24 957 $27 906 $28 374 $28 358 $29 723 $32 505 $30 772 $33 183 $35 739 $40 004 $39 171 $38 338 $37 505 $36 672 $35 839 $35 006 $34 173 $33 340 $32 507 $31 674 $30 841 $59 282 $60 887 $63 121 $62 462 $64 578 $64 213 $63 364 $63 896 $65 845 $63 279 $64 857 $66 580 RetainedEarnings ($6 840) ($6 840) ($6 840) ($6 840) ($6 840) ($6 840) ($6 840) ($6 840) ($6 840) ($6 840) ($6 840) ($6 840) Earnings $4 648 $10 674 $15 642 $22 050 $29 694 $32 014 $37 698 $41 404 $44 746 $47 490 $52 145 $57 118 Long-Term Debt TotalLiabilities Paid-in Capital 40 Wright’s Vertical Ranch TotalOwner’sEquity ($2 193) $3 834 $8 802 $15 210 $22 854 $25 174 $30 858 $34 564 $37 906 $40…using information from the “Financial Plan” and “Appendix” sections of your LivePlan Business Plan. Be sure to address the following in your paper:Analyze the profitability liquidity debt management and asset management of your company.Compute profitability liquidity debt management and asset management; and discuss the strengths and weaknesses shown using these computations.Format your paper consistent with APA guidelines.